E-COMMERCE / INTERNET GLOSSARY OF TERMS

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Value Added Network (VAN)
In a typical EDI scenario, suppliers and retailers exchange purchase orders and invoices electronically from computer to computer. Usually, this transfer is mediated through a value added network service provider (VAN). Companies engaging in sending and receiving EDI documents use these VAN's as an electronic post office. The buyer sends their EDI Purchase Orders to a VAN, who proceeds to rout the orders to the appropriate suppliers electronic mailbox. The supplier connects to the VAN and to their mailbox, and receive the orders from their buyers. The same scenario is followed when the supplier sends an EDI Invoice to the retailer. VAN's also provide verification and confirmation of the transaction insuring security and quality control of the data processed.

vendors
Companies or people that sell products or services.

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virtual Adz
Java Applets that are embedded into an e-mail message which allow the receiver to access the advertiser's website from the message itself.

virtual mall
Virtual malls are another example of shopping online. The earlier explorer of this was Prodigy who failed by only selling on $50,000 worth of goods with a membership database of over 2 million. Today virtual malls are being replaced with online shopping which allow the user to make or select an item and purchase it if available.

virtual pin
A distinct number that makes it possible for a customer and a vendor to perform safe transactions over the Internet. The business owner and the patron are the only two who have access too it.

virtual store
Commercial websites that allow people to browse the products like a person would browse the aisles in a physical store.

virtual tag
A virtual card that allows interaction by the consumer which contains a miniature web sight that is positioned inside a banner.

virus
A program which replicates itself on computer systems by incoporating itslf into other programs that are shared among computer systems.

volume discount
The price discount offered advertisers who purchase a certain amount of volume from a medium.