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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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target
market
The group that a company designs and advertises it products for,
intending to meet the needs of that group.
target marketing
A major advantage of the Web is the ability to target very specific
groups of individuals with a minimum of waste coverage.
taxware
A software program, developed by Taxware International, that provides
detailed tax rate information to commerce servers over the Internet.
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telemarketing
A wide ranging term which applies to the process of selling or marketing
goods and services through the use of either outbound and/or inbound
telephone calls.
top-of-mind
The product that comes first to the mind of a consumer when asked
to think of a certain product category.
trademark
The exclusive right to use a brand or part of a brand. Others arev
prohibited from using the brand without permission.
trading partners
Trading Partners are companies that an organization does business
with, for example, customers, suppliers, financial institutions.
Both parties sign a formal agreement which sets out legally binding
rights and obligations of the partners.
transaction
The actual process of buying an item or store.
transactional commerce
Transactional commerce is a similar to relationship marketing in
that the interface between the customer and the company is customized
to the preferences of the customer. An example of this is usage
of dynamic Web pages that are customized to the customer’s
preferences, such as text-only pages, or only showing products that
the customer specifies.
transaction fee
A charge for each credit card transaction, collected by the merchant
account provider or ISO. Transaction fees usually fall between $0.20
and $1 (U.S.).
transfer of risk
Vendors accept a certain discount on the amount owed in return for
transferring the payment risk to the credit card issuer. This same
concept applies throughout the entire system of commerce, electronic
or otherwise.
turnkey application
Software that requires little or no modification when inserted into
a Website. In e-commerce, many merchant account providers and ISOs
offer turnkey applications for processing credit card orders online.
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