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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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search
engine
Any of several data bases available on the Internet that allow users
to find Websites based on words included on those pages. Some, such
as Alta Vista and Infoseek, are huge indexes. While a large size
obviously allows the user to find a larger number of sites, the
downside is that sometimes one may find it difficult to narrow their
search to a manageable number of site selections (say down to several
hundred rather than several thousand choices).
Secure Electronic Transaction (SET) protocol
Proposed by MasterCard and Visa, SET is another standardized protocol
for processing electronic transactions.
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Secure
HyperText Transfer Protocol (S-HTTP)
A secure version of HTTP, developed by Netscape, that
provides general transaction security services over the Web.
Secure Sockets Layer (SSL)
SSL is an acronym that stands for Secure Socket Layer. SSL was designed
by Netscape for use in electronic commerce for transactions involving
confidential information such as credit card numbers. Secure Socket
Layer uses a system of public and private key authentication combined
with other schemes to verify electronic signatures. The ability
to conduct secure and confidential transactions over the Internet
is critical to the success of electronic commerce.
Security and Exchange Commission (SEC)
The SEC is an independent, nonpartisan, quasijudicial regulatory
agency with responsibility for administering the federal securities
laws. The purpose of these laws is to protect investors in securities
markets that operate fairly and to ensure that investors have access
to disclosure of all material information concerning publicly traded
securities. The Commission also regulates firms engaged in the purchase
or sale of securities, people who provide investment advice, and
investment companies.
shopping cart
The way most companies online keep record of what you have picked
while browsing in their online store. Just as in a physical store
you can put in and take items out of your online store before you
actually buy it.
signature
A block of information used to sign the end of an e-mail or discussion
group message. It usually includes an author name, company name,
e-mail address, and other information. Most Unix mail and news software
will automatically append a signature from a file in the user's
home directory to outgoing mail and news. The composition of one's
signature can be quite an art form, including ASCII logo or one's
choice of witty sayings.
silent close
The technique of ending a sales presentation by saying nothing and
waiting for the potential buyer to make a response.
skimming
A product pricing strategy in which a new products' prices are initially
set high, when introduced into the market, so that the company can
get a high profit or margin from the early buyers.
soft offer
It is a sale offer that allows consumers to try a new product for
a small period of time before having to pay for it.
spam
Flooding many inappropriate newsgroups or mailing lists or your
mailbox with off- topic articles--usually ads or promotions. It
is a major violation of netiquette and if you try it, it violates
your member agreement in most places and can lead to account cancellation.
The term was inspired by an old Monty Python sketch.
sponsorship
The purchase of any amount of space on a web page or other online
document, for the purpose of advertising your product or service.
This term is used to avoid the negative impressions that go along
with the term advertising, while emphasizing the original non-commercial
nature of the Internet.
status quo pricing
A pricing objective which maintains existing prices or meets the
competition.
storefront design
The way a website is designed to be shown to the public.
subscriber
A visitor that visits a Website and fills out a request for requesting
that he or she receive electronic notification any time the information
at the site changes, the visitor then becomes a subscriber.
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