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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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RealAudio
RealAudio is a real-time audio broadcasting technology developed
by RealNetworks (formerly know as Progressive Networks). Most audio
on the Web is accomplished by playback of various audio (.wav, .snd,
.au, .raw, etc.) or MIDI files. RealAudio allows for live broadcasts
to occur on the Internet. RealAudio is available as a commercial
application, which must be purchased, or as a free Netscape plug-in.
For more information, visit RealNetwork’s website at http://www.real.com/
real time
Text appearing on one's screen at the same time that it is being
typed on another's computer. A good analogy would be live television
as opposed to a taped show.
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relationship
marketing
Relationship marketing is currently used in traditional sales operations
whereby a sales representative is assigned one or more customer
accounts. A limitation with this arrangement is that small accounts
with customers that do not purchase frequently enough are not worthwhile
for the sales agent to devote his or her time, thus the small accounts
are deprived of custom service. With electronic commerce, customer
accounts, their preference profiles and sales history are kept in
a database, thus allowing custom service with each and every transaction.
Examples of this custom service include e-mail notification of promotions
for products a customer has purchased or is likely to purchase,
and customized web pages based on the customer’s preference
profile.
retail life cycle
Retailing goes through identifiable life cycles. There are four
distinct stages: 1) introduction, 2) growth, 3) maturity, and 4)
decline. One such area in the introduction stage is interactive
electronic shopping. New competition enters the market during the
introductory stage and a battle for market share ensues. New concepts
are introduced and unfulfilled market niches position themselves.
The growth stage is the stage when a market sees the most inclines.
Superstores, off price outlets and warehouse clubs are in the growth
stage slipping into maturity. During the maturity stage, market
shares begin to level out and profits will begin to decline due
to competitive attacks by new forms of marketing. Sears was our
most prominent example of a decline stage in a retail market. Baskin
and Robins hit a decline stage due to the "fat- free"
diets while Braums rose to the occasion offering more variety as
a "one-stop-shop" and added a "fat-free" yogurt
to their menu.
RTFM
(Read The Fine Manual) people often use these initials when new
users ask a question that is commonly answered in the FAQ’s
(Frequently Asked Questions) section.
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