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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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objective-and-task
approach
A method of setting a promotion budget that begins with promotional
objectives, defines the communication tools required to achieve
those objectives, and then adds up the costs of the planned activities.
on-line database vendor
Intermediary that acquires databases from Database creators. Some
examples are KR Dialog, DataStar, Medline, and LEXIS-NEXIS.
on-line retailing
A two-way interactive service offered on-line. On-line shopping
provides customers with shopping opportunities including: weather,
"El Nino"; news, "KTVT'; recipes and stock information.
Customers log on to an on-line provider for a monthly or yearly
fee. American Online, Star Text, Genie, CompuServe, Prodigy and
Flashnet are just a few of the most popular electronic and shopping
services. Advertisers such as car makers and the travel industry
provide brochures, ticket sales, and now on-line purchases of cars.
Shoppers can order their product by viewing a picture of the model
and electronically transfer the proper amount of money via banks
account to retailer. A delivery service such as UPS or Federal Express
will deliver small purchases to the residence or office.
online shopping
Browsing and buying on the Internet from the comfort of your home.
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