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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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National
Association for Promotional and Advertising Allowances, Inc. (NAPAA)
The only not-for-profit trade association in the U.S. devoted to
educating those involved with the creation and implementation of
co-op advertising and other trade allowance programs.
NetBill
NetBill is a micropayment system. NetBill was acquired by CyberCash
in the spring of 1997. CyberCash provides a vehicle for micropayments
called CyberCoin as well as credit card and electronic checking
schemes. CyberCoin payments are private but not anonymous. A key
benefit of CyberCoin is that while the purchaser has a notational
record of each purchase, the merchant does not know who the customer
was. CyberCoin transactions are just like paying with real cash
out of your pocket. The advantage NetBill offers to CyberCash is
security. NetBill's security system is currently the most elaborate
of all the current electronic cash systems and is being incorporated
into the entire family of services offered by CyberCash.
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