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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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geographic
segmentation
Segmenting markets by region of the country or world, market size,
market density, or climate. Market density refers to the number
of people in a given unit of land. Climate is included because of
it's impact of resident's needs and wants.
global marketing
With the use of global vision, global marketing involves breaking
the geographic and demographic barriers and attempting to tap into
each culture to in order to successfully market goods and services.
global retailing
Store concepts are now being tested on a global bases. Communication
networks and mass media have made expansion across national borders
more feasible. One event that has made this possible is the spread
of communication networks and mass media. Accessible markets have
enticed U.S. retailers into Mexico, Canada, Europe, Japan and China
through the North American Free Trade Agreement (NAFTA) and the
General Agreement on Tariffs and Trade (GATT). The ability to predict
future trends are necessary in commerce.
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