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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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database
marketing
A computer based repository of information organized in such a way
as to allow for efficient retrieval, manipulation and analysis in
order to produce a product to be marketed
decryption
The act of making a secure file readable. Any procedure used in
cryptography to convert ciphertext (encrypted data) into plaintext.
differential advantage
A set of unique features of a company and its products that are
percieved by the market as significant and superior to the competition.
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digital cash
A form of electronic currency that exists only in cyberspace. This
type of currency has no real physical properties, but offers the
ability to use real currency in an electronic format like that used
on the World Wide Web. Some companies developing this form of currency
are CyberCash and DigiCash. One bank offering this service is Mark
Twain Bank. By sending them a check, the bank in turn will send
you special software that will allow you to draw from your account
with them to your hard drive. You may then use the funds to make
purchases over the web. This type of payment system hopes to resolve
the security problems related to the use of credit card numbers
on the Internet.
digital signature
Digital signatures, like written signatures, are a method of authenticating
the source of a document and/or its author. A common form of digital
signatures are digital certificates, whereby the issuing company
vouches for you and gives you a unique identification that can be
verified by a merchant prior to accepting an order.
direct e-mail
Advertising over the internet that uses person-to-person communication
through the mail rather than mass media. Advertising is sent via
electronic mail and faxes.
direct mail
Advertising that uses person-to-person communication through the
mail rather than mass media. Advertising is sent via fliers, letters,
brochures, or reprints.
direct marketing
Techniques such as direct mail, catalogs or telemarketing that encourage
the customer to order from home.
direct retailing
Form of nonstore retailing that occurs in a home setting, such as
door-to-door sales, party plan selling, and electronic sales over
the Web. Traditional forms of direct retailing have waned over the
past decade or so, but Internet retailing stands to grow rapidly.
direct sales
This is a simple model that creates a website to sell a narrow range
of product's they do not manufacture directly to the consumer.
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