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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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cash
cow
In the portfolio matrix, a business unit that usually generates
more cash than it needs to maintain its market share.
Certification Authority (CA)
A secure third-party organization that can verify the identity and
origin of a person or component (such as ActiveX controls).
commercial
An announcement of products or services for sale by a business concern,
designed to influence the target customers to buy those products/services.
There are four general types of commercials: institutional, humorous,
sales and seasonal.
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Commercial Internet Exchange (CIX)
Pronounced “kicks”, this is an agreement between Internet
service providers (ISP's) to make the Internet available to commercial
traffic. The association that created this agreement was founded
in 1991 by Rick Adams, Marty Schofstall and Susan Estrada. This
group created the first public commercial interconnect point on
the Internet. CIX is a multilateral agreement, meaning that all
members must exchange traffic with each other.
commercialization
Final stage in the product development process, consisting of tasks
necessary to begin marketing the product. This can include initiating
production, shipping, training the sales force, and advertising.
cookies
Cookies are text files that are stored at the client's hard drive.
When a browser requests a document, the web server creates a fragment
of data, which is sent to the browser and stored at the client's
computer. Afterward, when the browser solicits another document,
the cookie is sent with the request. Cookies are very similar to
the caller id boxes that have become so popular in that they provide
telemarketers with such relevant information as: the consumers name,
address, and previous purchase payment record.
co-op(erative) advertising
Advertising where (usually) two business concerns advertise their
products/services in the same commercial, thereby reducing their
costs per commercial run/printed. EXAMPLE: A NIGHTCLUB (IN A MAJOR
HOTEL) ANNOUNCING NEXT WEEK'S MUSICAL ENTERTAINMENT, THEN HIGHLIGHTING
THE HOTEL'S BUSINESS/CONVENTION SERVICES. Usually, each concern
receives approximately half the ad space and shares half the cost
of production and advertising.
copy
The text portion of an advertisement. From an online perspective,
copy is the general text portion of a web page. Web page copy can
include narrative text and embedded text links. Copy transmits the
bulk of detail information to the user.
copyright
The right to retain or sell the rights to an artistic work, usually
held by the creator of the work.
copyright infringement
When another party besides the copyright owner reproduces a copyrighted
work, in whole or in part, without the copyright owner's permission.
counter
A counter is a statistical marketing tool that counts and displays
the number of hits to a web page. It is usually located toward the
bottom of the page but can be anywhere. Its main purpose is to hold
visitors to a site at that site. For instance, a visitor to a site
may be unimpressed by its simplicity and inclined to leave. Before
the visitor leaves, however, the unusually high number on the counter
catches his attention. The visitor then decides to stay and explore
the site because he is curious about what has attracted all the
previous visitors. Upon exploring the site he finds it useful and
returns often.
coupon distribution
Some marketers and retailers are looking to the Internet as a medium
for distributing discount coupons. Several companies are testing
online couponing services. One example is an online site where consumers
can choose from a range of super markets and manufacturer/retailer-sponsored
downloadable coupons.
cross-selling
The process of trying to sell complementary products to a customer
who has already purchased one product, these complementary products
can be from the same company or a different one.
customer satisfaction
A product has exceeded a customer's expectations when customer satisfaction
occurs. A company will need to measure customer satisfaction. Customer
satisfaction will be based on quality goods, quality service, and
value based prices. These expectations should be met and exceeded
to maintain a quality customer. Failure to deliver will lead to
customer dissatisfaction and loss of future customers through networking
and interaction.
cybercash
Cybercash is the technology that allows you to accept credit cards
such as Visa and Mastercard online. Through it, customers are authorized
and approved for payment before fulfillment of the order. This is
especially desirable for "Soft Goods" such as software
and online services that provide "instant access" to a
service once payment has been received. Cybercash eliminates the
need for costly credit card approval equipment and phone lines.
Instead, the transfer of funds takes place on the Internet using
advanced encryption technology to ensure a secure transaction.
cybermarketing
This term refers to any type of Internet-based promotion. This includs
Websites, targeted e-mail, Internet bulletin boards, sites where
customers can dial-in and download files, and of course sites that
engage in internet commerce by offering products for sell over the
Internet. The term doesn't have a strict meaning, though, and many
marketing managers use it to cover any computer-based marketing
tools, including CD-ROM presentations.
cybermediary
Anyone, an individual or organization, who charges a fee for negotiating
or conducting transactions over the internet without ever taking
possession of the goods or services sold. Prime examples of these
cybermediaries are real estate and insurance brokers doing business
over the Internet.
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