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E-COMMERCE
/ INTERNET GLOSSARY OF TERMS
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adaptive
selling
A sales technique using a pitch adapted for each prospect in response
to the specific sales situation. Electronic commerce can make use
of this technique by gathering input from customers through effective
interfaces.
adopter
A user who likes a product so much that they start to build brand
loyalty to it.
advertising
objective
A specific communication task an advertising campaign should accomplish
for a specific target audience.
advertising
spiral
The stages through which a product-class' Advertising passes, including:
Pioneering, Competitive and Retentive.
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advertorial
A print advertisement styled to resemble the editorial format and
type face of the publication of Website it is running on.
after
marketing
The efforts a company makes after a sale is complete to insure the
individual remains as a customer of the company.
aggregator
This is a e-commerce business model in which the website sells products
or services which it does not produce or warehouse. Rather, an Aggregator
creates an environment where multiple providers (sellers) must compete
on terms determined by the use.
anti-direct
marketing
A discipline which encompasses all marketing and adevertising techniques
that operate on the principle of eliciting a negative response from
prospects or customers.
AT&T
Mondex - Mastercards entry into E-Cash
AT&T Mondex, unlike most E-Cash systems, was not developed for
the Internet, but rather the real world. The concept is based on
using a credit card sized device that contains a computer chip.
THis device is called a smart card. The smart card has the ability
to keep track of how much "money" it contains. Smart cards
use a reader much like traditional credit and ATM cards. Swiping
a smart card through the reader transfers value directly to the
merchants reader, just as if you were taking the money from your
wallet and handing it over. You can also transfer value to anyone
else's smart card. The primary disadvantage is the requirement for
a reader. THe Mondex smart card is backed by MasterCard and AT&T
and is likely to become a major E-Cash contender.
authenticated
Established as being a genuine user or verifying the identify of
a user.
authentication
certificates
Authentication Certificates contain information about who it belongs
to, who it was issued by, a unique serial number or other unique
identification, valid dates, and an encrypted “fingerprint”
that can be used to verify the contents of the certificate.
The
certificates are issued by a trusted third-party organization or
company used to create digital signatures and public-private key
pairs. The role of the Certification Authority(CA) in this process
is to guarantee that the individual granted the unique certificate
is, in fact, who he or she claims to be. Usually, this means that
the CA has an arrangement with a financial institution, such as
a credit card company, which provides it with information to confirm
an individual's claimed identity. CAs are a critical component in
data security and electronic commerce because they guarantee that
the two parties exchanging information are really who they claim
to be.
authentication
key
A key that consists of a short string of characters, such as unique
information from the message (i.e. date, time or dollar amount)
that is used to ensure that the data in a business transaction that
is sent electronically remains unaltered. An authentication key
can also be used as a form of digital signature on many financial
transactions sent electronically over the internet. This verifies
the identity of the sender..
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